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Price: $300 (USD)
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Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning for 2021.
Key takeaways:
Target audience level: beginner and intermediate
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Emily Pfeiffer, Forrester principal analyst, presents the state of the commerce search and product discovery market, including the results of the recent Forrester Wave of this market. With the help of Sucharita Kodali, VP and principal analyst, Emily takes your questions — live!Key takeaways: Learn the state of the newly-converged commerce search market.Know who the major players are and how they’re leveraging their recent acquisitions.Target audience level: all levels
The growth in digital payments and the market pressures on merchants to be adaptive means that payment capabilities and the tools, teams, and partners that power them have been thrust into the spotlight and under the microscope. Yet this mature — but still dynamic — market is full of highly commoditized feature sets and virtually identical marketing and product messaging.In the Forrester Wave evaluation of merchant payment providers, we evaluated the 12 most significant providers in the marketplace.Key takeaways:See how each provider measures up.Learn what reference customers love about their providers and what they don’t.Understand the key factors to selecting the right payments provider for your business.Target audience level: all levels
Real-time interaction management (RTIM) delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. Assembling an effective RTIM ecosystem lays the foundation for enabling more immersive, invisible customer experiences. It's an enterprise challenge involving significant investments in both technology and people. Successful projects deliver long-term ROI.RTIM is more than a single technology platform. Your needs may dictate a centralized next best experience (NBX) decision engine, a customer journey orchestration (CJO) solution, a cross-channel marketing hub (CCMH), a personalization engine (PE), or a combination of these capabilities. This webinar helps you choose the right solution to meet your RTIM needs.Key takeaways: Understand the current RTIM landscape.Learn about different RTIM solutions (NBX, CJO, CCMH, and PE).Discover which RTIM capabilities are right for you.Hear best practices examples from leading firms.Vendors mentioned: Adobe, Dynamic Yield by Mastercard, Engage Hub, Genesys, HCLSoftware, Medallia, Microsoft, MoEngage, Monetate, NGDATA, Pegasystems, Salesforce, and SASTarget audience level: intermediate and advanced
This webinar was originally scheduled for February 15, 2024Effective customer feedback management and customer experience (CX) measurement programs can help you understand your customers’ needs and determine whether your organization creates customer experiences that drive business results. Join us to discuss the results of latest voice-of-the-customer (VoC) and CX measurement survey.Key takeaways:Learn how CX leaders around the world are executing their feedback management and CX measurement programs.Learn what metrics CX leaders and their organizations rely on.See what technology CX leaders are using and how they’re leveraging generative AI.Target audience level: all levels
For too long, the B2B enablement community has struggled with identity, with our “why” and “what” undergoing seemingly constant analysis paralysis. It’s time to leverage our amazing evolution more effectively by proving how enablement actions and expertise inform business outcomes that matter — and by informing your best journey to success. Forrester VP and Principal Analyst Peter Ostrow reveals new research data showcasing how best-of-breed enablement leaders deliver measurable outcomes across the entire spectrum of hot topics for 2024: delivering measurable value, optimizing seller competence and content, and adapting to constant change.Key takeaways:Learn how to deliver measurable enablement value.Discover ways to optimize seller competence and content. Understand how to adapt to constant industry change.Target audience level: all levels
In the highly competitive world of commerce, retailers and brands must invest in commerce and tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied. In this webinar, we reveal the full list of top commerce tech initiatives for 2024; who is doing them well; and why these areas are the keys to success in today’s dynamic retail market.Key takeaways:Uncover the results of Forrester’s 2023 survey on top retail tech.Understand what’s hot versus hype in 30 retail tech initiatives.Learn how to use insights from 95 retail and brand professionals to identify the top priorities for your company’s digital success.Target audience level: beginner