This report helps CIOs and CTOs assess where blockchain fits in their IoT plans.
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Distributed ledger technology (DLT, AKA blockchain) and the internet of things (IoT) should be ideal companions. Distributed, peer-to-peer, blockchain-based networks enable the sharing of trusted data to support IoT scenarios that are difficult or impossible to implement with more traditional approaches. While these benefits will not emerge overnight, CIOs and CTOs need to understand the realities of blockchain technology in the IoT context. This webinar helps participants assess where blockchain should fit in their IoT plans . . . and vice versa.
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Demand and account-based marketing (ABM) leaders are being pulled in so many different directions — by customers, prospects, vendor partners, C-suite executives, revenue operations, and sales — that they are having a crisis of confidence. In Forrester’s Q4 2023 Demand Marketing Organizational Design And Process Survey, only 12% of marketing leaders felt their marketing teams’ current organizational design would be effective at meeting their revenue goals over the next 12 months, and just 7% felt they had the correct skills and competencies on their teams. Disconnected marketing program strategies, planning, execution timing, and metrics aligned to specific marketing subfunctions — all based on different sources of data and insights — limit an organization’s growth abilities.A frontline marketing approach creates alignment to accelerate growth via nurturing a unified vision and strategy for the full customer lifecycle; taking advantage of signals to deliver increased value for the buyer; relying on program orchestration wholly centered on the customer experience; and positioning marketing for success in a larger revenue process transformation.Key takeaways:Learn what frontline marketing is and why it is needed.Understand why frontline marketing is important to the future of demand marketers.Learn what an orchestration manager is and why the role is needed.Discover how ignoring frontline marketing will expose marketing's inability to transform alongside the other revenue-generating functions.Uncover what good looks like with a unified demand marketing strategy and plan.Target audience level: all levels
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