ON-DEMAND Webinar

Making Data A Key Cog Of Your Revenue Operations Strategy

Original Broadcast Date:Nov 14th, 2023
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Anthony McPartlinPrincipal Analyst
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Brett KahnkePrincipal Analyst
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Description

All revenue teams face a shortfall in data relevance, quality, and completeness. A data center of excellence (COE) combines data expertise from marketing, sales, and customer success to manage operational data that is largely shared across the revenue engine.

Key takeaways: 

  • Understand why you should consider moving to a data COE for the revenue engine.
  • Learn what a move to data COE entails and gain a roadmap for successful deployment.

Target audience level: intermediate

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