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For eBusiness & Channel Strategy Professionals

WEBINAR: Notifications In Regulated Industries

Wednesday, September 18, 2019, 1:00 PM-2:00 PM Eastern time

Please note that this call was originally scheduled for September 10, 2019 at 1pm ET.

Description

Few things are as critical to firms as notifications. An app or a website is overkill for many of the engagements that consumers have with a financial or healthcare institution. From notifying customers of changes in account balances to providing fraud alerts, moving rapid tasks to notifications should be a priority. Today, three-quarters of financial services, insurance, and healthcare firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational costs, such as inbound calls to the contact center, fraud, and appointment no-shows. But messaging remains aspirational for most firms, as the combination of risk-averse compliance teams and restrictive regulations prevents them from sending content in mobile messages that would achieve these goals. Firms in regulated industries must focus on getting notifications right and ensuring that they're self-contained so that customers don't have to move to an app. This webinar helps you get started with your secure messaging strategy, including common use cases, concerns about security and privacy, and considerations for compliance.

Key takeaways:

  • Learn about the use of notifications in regulated industries.
  • Get started with your secure messaging strategy.
  • Understand privacy and security concerns when it comes to messaging in regulated industries.
  • Learn how changing customer expectations and behaviors affect the interpretation of messages.

Target audience level: advanced

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