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Description
Content-intensive teams in B2B marketing, product, and sales have started experimenting with generative AI to improve productivity and customer experiences. Where this trend will lead in 2024 forms the centerpiece of Forrester’s predictions for the changes and challenges that our customer-obsessed growth engine departments will face next year.
Join us for this webinar to hear what we believe 2024 holds for leaders in B2B marketing, sales, and product and what they should do to thrive and grow in anticipation of what might come.
Key takeaways:
- Hear Forrester’s key 2024 predictions for B2B marketers, sellers, and product teams and get insights into where Forrester analysts will focus their attention in the coming year.
- Learn how anticipated changes in technology, responsibilities, and macro trends will raise challenges and create opportunities for customer-facing organizations.
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