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Predictions 2021: Agencies Will Swarm Talent With Technology

December 15, 2020


Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers globally, CMOs and agency executives are now reporting signs of a comeback. But don’t expect agencies to get back to business as usual. Join Forrester’s Jay Pattisall, Thomas Husson, and Andrew Hogan to understand our predictions for how agencies will evolve in 2021 and beyond.

Key takeaways:

  • A clear understanding of the trends marketers face in managing their agencies
  • The top predictions for the marketing services landscape in 2021

Target audience level: intermediate

Vendors mentioned: Epsilon, Google, IPG Mediabrands, JVWeb, and Publicis Media.

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