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Description
Earlier this year, Reltio made a major transformation and shifted its revenue process from marketing qualified leads (MQLs) to buying groups and opportunities. The best part of this change: The company made this significant transformation in just 60 days! And now that it’s been live for about 10 months, the business impact and value of this transformation to the revenue process is too significant to ignore.
Key takeaways:
- Why did Reltio make this change?
- What important factors were needed to make this transformation?
- How was Reltio able to make this transition so efficiently and successfully?
- What business value has Reltio earned in this transformation?
- Tips and advice for organizations considering making the shift from MQLs to buying groups and opportunities
Target audience level: intermediate
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