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Join Sucharita Kodali and Fiona Swerdlow for a recap of the 2021 end-of-year holiday season. In this webinar, we review insights about the season to inform your planning for Holiday 2022.
Key takeaways:
Target audience level: intermediate
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We expect US online holiday retail sales to grow by 10% in 2021 to reach $198.8 billion — over 40% higher than they were in 2019.
For many retailers, holiday sales account for a significant percentage of annual sales and revenue. This report reviews how US consumers experienced holiday shopping in 2021.
Mobility is changing across all three categories of personal transportation (e.g., cars, scooters), public transportation (e.g., buses, trains), and the movement of goods (e.g., trucks, ships, planes, drones). Electrification and increasing levels of autonomy may grab the headlines, but there’s more to the shift than that. Join this webinar to hear about the future of mobility and to understand its implications for your business.Key takeaways:Understand the impact of vehicles that are increasingly connected, autonomous, shared, and electric.Explore the implications for transport infrastructure and the very different challenges facing urban and rural mobility.Learn about the three innovation horizons shaping the future of mobility, from short-term innovations to longer-term rethinking of entire business models.Target audience level: all levels
Whether you are a campaign manager or brand leader, creating and integrating reputation programs within campaigns can be challenging. With demand and customer engagement programs often taking center stage, reputation programs can end up deprioritized or disconnected from the overall campaign strategy. This leads to gaps between the brand promise and what targeted audiences care about. Key takeaways:Learn the role of reputation programs and the value they provide in an integrated campaign.Gain insight into a model to guide you through the process of determining the right reputation programs and tactics to meet your goals for awareness, perception, and preference.Target audience level: beginner and intermediate
Forrester estimates that US total retail sales (excluding auto and gas) will reach a record high of $5.0 trillion in 2024, despite inflationary pressures and high interest rates. US retailers focused on essential goods continue to experience growth, while those specializing in discretionary and high-ticket items are seeing sales decline. In this webinar, we discuss the trends in US retail sales growth, the shifts in market share, and the retailers’ sales and profit performance.Key takeaways:Explore the trends in U.S. retail sales growth — overall, online, and offline.Learn how click-and-collect sales are performing.Understand how market share is shifting in U.S. retail. Discover which retailers are growing faster than the rest and which are growing slower.Learn about retailers’ profitability trends.Target audience level: intermediate and advanced
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.Key takeaways:Identify the trends in AI that will impact marketing and customer engagement functions. Understand how marketers are using genAI today.Explore what the future of marketing and customer engagement looks like as genAI develops. Target audience level: all levels
The session introduces the Forrester B2B Marketing and Sales Data Strategy Model and Implementation Process, then highlights six key elements to follow and six mistakes to avoid in your own data strategy.Key takeaways: Learn about the need to separate planning and execution motions inside a healthy B2B data management process.Understand the three areas of planning and three elements of execution required for a comprehensive data strategy.Target audience level: intermediate
Join senior analysts Nikhil Lai and Mo Allibhai for strategies on advertising in the last quarter of 2024. In this webinar, they cover topics such as how to reach kids who are back in school with brand safe, full-funnel creative; tips on advertising during the election; and ways to capitalize on Black Friday and Cyber Monday.Key takeaways: Learn how to mitigate bad ads.Discover ways to develop more compelling creative.Learn how to prove advertising's yield.Target audience level: intermediate
