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Description
As 2019 winds down, join Forrester analysts Joe Stanhope, Rusty Warner, and Lori Wizdo as we take stock of the year in marketing technology (martech) and make our predictions for what’s coming in 2020. The martech ecosystem is more exciting, challenging, and convoluted than ever as marketing clouds continue to expand, new technologies achieve mainstream adoption, and marketers double down on data and personalization. Bring your questions about the current and future state of martech. We’re ready to tell marketers what it means and how to make informed, savvy decisions about buying and deploying marketing technology.
Key takeaways:
- Where are marketers focusing their tech investments and seeing results?
- How are martech vendors innovating?
- What can you expect from martech in 2020?
Target audience level: all levels
Vendors mentioned: TBD
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