Save or Share this Report

For Infrastructure & Operations Professionals

WEBINAR: The Perils And Pitfalls Of IoT Pricing, From Subscription To Outcome

Wednesday, February 20, 2019, 11:00 AM-12:00 PM Eastern time

Description

In internet-of-things (IoT) projects, everyone is getting terribly excited about outcome- and value-based pricing. Or at least they seem to be, until they get bogged down in the complexity of working out what an outcome is and what it might be worth.

In this webinar, we review insights from the research that informed two recent Forrester Wave™ evaluations and explore the range of ways companies end up actually paying for IoT projects.

Key takeaways:

  • Learn about the range of pricing strategies used in industrial IoT projects.
  • Understand the difference between outcome-based and value-based pricing.
  • Hear examples where outcome-based pricing does — and does not — work.
  • Discover how to evaluate the role of outcome-based pricing in your next project.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $300.00(USD)

Purchase

Technical Information

You'll receive an email with dialing and WebEx instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.