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The Perils And Pitfalls Of IoT Pricing, From Subscription To Outcome

February 20, 2019


In internet-of-things (IoT) projects, everyone is getting terribly excited about outcome- and value-based pricing. Or at least they seem to be, until they get bogged down in the complexity of working out what an outcome is and what it might be worth.

In this webinar, we review insights from the research that informed two recent Forrester Wave™ evaluations and explore the range of ways companies end up actually paying for IoT projects.

Key takeaways:

  • Learn about the range of pricing strategies used in industrial IoT projects.
  • Understand the difference between outcome-based and value-based pricing.
  • Hear examples where outcome-based pricing does — and does not — work.
  • Discover how to evaluate the role of outcome-based pricing in your next project.

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