Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
In internet-of-things (IoT) projects, everyone is getting terribly excited about outcome- and value-based pricing. Or at least they seem to be, until they get bogged down in the complexity of working out what an outcome is and what it might be worth.
In this webinar, we review insights from the research that informed two recent Forrester Wave™ evaluations and explore the range of ways companies end up actually paying for IoT projects.
Key takeaways:
- Learn about the range of pricing strategies used in industrial IoT projects.
- Understand the difference between outcome-based and value-based pricing.
- Hear examples where outcome-based pricing does — and does not — work.
- Discover how to evaluate the role of outcome-based pricing in your next project.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.