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ON-DEMAND WEBINAR
What We Learned From The Facebook Ad Boycott
Original Broadcast Date: February 18th, 2021
Sucharita Kodali
VP, Principal Analyst
Jessica Liu
Principal Analyst
Collin Colburn
Senior Analyst
Brandon Verblow
Forecast Analyst
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Description
Analysts Sucharita Kodali, Jessie Liu, Collin Colburn, and Brandon Verblow discuss what happened to brands that boycotted Facebook ads in the summer of 2020 and what lessons can be gleaned for digital marketing with the Tech Titans.
Key takeaways:
- Data from over 40 publicly traded companies that boycotted Facebook
- Forrester's consumer data on what types of marketing matters to shoppers
- What we can expect in 2021 and beyond
Target audience level: beginner and intermediate
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