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Description
AI-powered search experiences redraw the B2B buyer journey, making visibility in answer engines the new battleground for influence and pipeline. Marketers who wait risk losing ground to competitors already optimizing for AI-driven discovery, validation, and engagement. Join principal analysts Lisa Gately and Renee Irion for a peer discussion that will cover what B2B marketers are doing now, how to measure real impact, and how to mobilize cross-functional partners to make AI-powered search a top priority.
During this session, we will:
- Trade real-world strategies and learnings on what’s working and what’s not.
- Translate AI visibility into metrics that tie into buyer action, pipeline, and revenue.
- Share operating models that align responsibilities across go-to-market teams.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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