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Description
Agentic commerce doesn't mean the end of retail websites, but they’ll change. In this webinar, we introduce shopper intents and Forrester's opportunity assessment for answer engine selling and explain how they guide retailers' strategies for their owned sites and unowned experiences.
Key takeaways:
- Discover how consumers' shopping intent dictates where they'll be in their shopping journey.
- Learn how to apply Forrester's Five Cs to understand whether answer engine selling is a smart strategy to prioritize.
- Understand how retail websites will have to change in the age of agentic commerce.
Target audience level: all levels
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