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- Stay ahead of changing market and customer dynamics with the latest insights.
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Description
Earlier this year, we ran five concurrent Forrester Wave™ evaluations of agencies’ and holding companies’ capabilities in five areas: media, creative and content, customer data, digital experience, and global marketing services. In this webinar, we review their capabilities and strategies and take your questions. Come learn which agency will be your best strategic partner.
Key takeaways:
- See how your agencies line up competitively across five service lines.
- Learn about the major themes uniting and separating the providers: data, media, creative, technology, and more.
- Identify how this portfolio analysis will affect your selection and shape your agency engagement strategy.
Target audience level: all levels
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