The GDPR was just the start — as more countries and jurisdictions introduce privacy laws, marketers need to build programs and data strategies that extend beyond compliance.

Stephanie Liu

B2C marketers should use this report to understand the value they can expect from a consumer data marketing service provider and to select one based on size and functionality.

Stephanie Liu

Regulators and consumers are highly attentive to privacy abuses. Our customer trust and privacy playbook provides tools to manage data ethically.

Stephanie Liu

To excel at customer insights, companies will need to invest in new data sources, emerging analytical techniques, and more agile operational models.

+3

Brandon Purcell

,

Cinny Little

,

Rusty Warner

,

Tina Moffett

,

Zhi-Ying Barry

,

Stephanie Liu

,

Dipanjan Chatterjee

This report shows B2C marketers how to set up a zero-party-data microexperience and provides a downloadable tool with illustrated examples.

Stephanie Liu

This report spells out how B2C marketers and CMOs can update their planning processes to be data-driven, customer-focused, and iterative.

Shar VanBoskirk

,

Joe Stanhope

,

Stephanie Liu