This report shows B2C marketers how to set up a zero-party-data microexperience and provides a downloadable tool with illustrated examples.

Stephanie Liu

This report spells out how B2C marketers and CMOs can update their planning processes to be data-driven, customer-focused, and iterative.

Shar VanBoskirk

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Joe Stanhope

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Stephanie Liu

Static marketing plans — often relegated to a single spreadsheet that marketers revisit a handful of times a year, if ever — can't abide when a global pandemic has disrupted markets, halted media, and abruptly adjusted consumer behaviors. CMOs must pivot

Shar VanBoskirk

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Stephanie Liu

When faced with challenges or pain points, B2C marketers tend to turn to technology to help when they should be looking at the foundation of their marketing processes: their people. Instead of running another vendor evaluation, marketers should analyze ho

Stephanie Liu

Marketers can use zero-party data (ZPD) solutions to ask customers for information that's hard to infer, deliver personalization that isn't creepy, and gauge how much consumers trust their brand. Once you've developed a ZPD strategy, a diverse set of ZPD

Stephanie Liu

This report helps B2C marketers understand where martech fits into enterprise privacy management; how to collaborate with privacy, legal, and security colleagues; and how to select technologies that will meet escalating privacy requirements.

Stephanie Liu

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Joe Stanhope