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Description
Marketing and CX leaders are collaborating to win new customers, create deeper customer relationships, and bring brand promises to life.
Join Forrester analyst Su Doyle, executive partner Jen Sanning, and your peers to learn how CX and marketing can partner up to improve buyer journeys, understand loyalty drivers, and deliver consistent brand experiences. Please bring your questions, learnings, and ideas to share with the group.
During this peer discussion, you’ll learn:
- How B2B, B2C, and B2B2C organizations blend CX and marketing expertise
- How CX and marketing can improve value for customers
- How to identify CX-marketing collaboration opportunities
This peer discussion will be most relevant for marketing Leaders and CX Leaders.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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