Jen is known for inspiring and operationalizing customer experience best practices across diverse industries as a growth CMO, consultant, and agency leader. Her experience ranges from leading B2C and B2B companies in retail, hospitality, healthcare, financial services, and professional services to advising early-stage technology startups.
This report provides a four-step approach through which CMOs can identify and create ongoing engagement with stakeholders who can affect their goals.
Use the BYOB Model to develop brand strategies with compelling value propositions that are brought to life through experience principles and proof points.
This tool helps marketers drive strategy by using a “1-2-3 marketing strategy model” covering business, brand, and growth strategies.
This report lists essential published research and tools that help CMOs elevate their CX capabilities.
This toolkit helps technology executives align technology goals with stakeholder wants, needs, agendas, and outcomes.
The Forrester Marketing Team Purpose Statement Workshop Guide provides the templates and stage directions a CMO needs to conduct a successful purpose statement creation workshop with her team.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
