Jen Sanning

VP, CMO Executive Partner

Jen is known for inspiring and operationalizing customer experience best practices across diverse industries as a growth CMO, consultant, and agency leader. Her experience ranges from leading B2C and B2B companies in retail, hospitality, healthcare, financial services, and professional services to advising early-stage technology startups.

August 2nd, 2021
5 min read

This report rounds up existing reports that explain the opportunity for aligning CX and brand and that demonstrate how CMOs should take a leadership role to ensure that the customer experience is rooted in the brand promise, values, and personality.

Research Coverage