Jen is known for inspiring and operationalizing customer experience best practices across diverse industries as a growth CMO, consultant, and agency leader. Her experience ranges from leading B2C and B2B companies in retail, hospitality, healthcare, financial services, and professional services to advising early-stage technology startups.
This report lists essential published research and tools that help CMOs elevate their CX capabilities.
This toolkit helps technology executives align technology goals with stakeholder wants, needs, agendas, and outcomes.
The Forrester Marketing Team Purpose Statement Workshop Guide provides the templates and stage directions a CMO needs to conduct a successful purpose statement creation workshop with her team.
This resource offers guidance about how you should think through questions of structure — as a lever to pull to help achieve your strategy — and provides an appendix with an anonymized set of marketing organizational charts sorted by industry.
This report rounds up existing reports that explain the opportunity for aligning CX and brand and that demonstrate how CMOs should take a leadership role to ensure that the customer experience is rooted in the brand promise, values, and personality.
First-time and veteran CMOs should use The Forrester First 90 Days As CMO Checklist to know what to do and understand in order to have a fast and effective start in a new marketing leader role.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
