Jen is known for inspiring and operationalizing customer experience best practices across diverse industries as a growth CMO, consultant, and agency leader. Her experience ranges from leading B2C and B2B companies in retail, hospitality, healthcare, financial services, and professional services to advising early-stage technology startups.
This toolkit helps technology executives align technology goals with stakeholder wants, needs, agendas, and outcomes.
The Forrester Marketing Team Purpose Statement Workshop Guide provides the templates and stage directions a CMO needs to conduct a successful purpose statement creation workshop with her team.
This report rounds up existing reports that explain the opportunity for aligning CX and brand and that demonstrate how CMOs should take a leadership role to ensure that the customer experience is rooted in the brand promise, values, and personality.
This resource offers guidance about how you should think through questions of structure — as a lever to pull to help achieve your strategy — and provides an appendix with an anonymized set of marketing organizational charts sorted by industry.
The Agency RFP/RFI Scorecard Template is designed to help CMOs select the right agency for their organization’s needs.
The Keys To Stakeholder Engagement shows CMOs how to create relationships with critical stakeholders and effectively leads them through the engagement process.
