ON-DEMAND Peer Discussions

How GenAI Is Easing The Burden Of Case Study Creation

Original Broadcast Date:Feb 21st, 2025
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Lisa GatelyPrincipal Analyst
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Amy BillsVP, Principal Analyst
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Description

Customer marketers have a growing range of generative AI (genAI) options to ease the burden of creating advocacy assets, including video, and long- and short-form testimonials and success stories. 


In this peer discussion, Forrester analysts will host an exchange of ideas and market trends regarding easing the content creation burden for customer advocacy. Please come with your questions, ideas, and approaches to contribute to the discussion. As an added bonus, we’ll share and discuss insights from The Forrester Tech Tide™: B2B Customer Advocacy And Reference Technologies, Q4 2024.


Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.

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