Predictions 2025: Business Buyers

The increasing prevalence of deepfakes in digital, online interactions has become a serious problem. They can wreak havoc on organizations by causing fraud losses, compliance issues, and reputational damage. But while deepfakes are getting harder to detect, there’s hope for organizations to manage and defeat them. Join Forrester for this webinar discussing protecting your organization from deepfakes and find out what works —and what doesn’t.Key takeaways: Discover why deepfakes are problematic in digital business.Understand why deepfakes are hard to fight.Learn how your organization can get started.Discover what vendors are doing.Target audience level: beginner and intermediate

Andras Cser

 

In a previous webinar, we described how architecture activities contribute to business growth; it’s time to address how enterprise architecture (EA) best practices must demonstrate their proficiency for high-performance IT (HPIT) styles.In this webinar, we explore EA best practices to implement that contribute to the four HPIT styles: enabling, amplifying, transforming, and cocreating.Key takeaways: Learn about 23 EA best practices to implement both on the business side and the IT side.Tailor your architecture practice to the four HPIT styles: enabling, amplifying, transforming, and cocreating.Strategize your EA practice to enhance its maturity and achieve more effective business transformation. Target audience level: all levels

Stéphane Vanrechem

 

Digital sovereignty is changing the IT and cloud market with ever-evolving regulations and new requirements. But unlike in other areas, there is no single body of legislation that ordains what directives organizations and vendors should abide by in planning their sovereign IT deployments. In this webinar, we explore the global state of digital sovereignty, regulations that apply worldwide, and what to do about them.Key takeaways: Discover the state of digital sovereignty globally.Understand global digital sovereignty regulations.Learn how to comply with ever-changing sovereignty needs.Learn how to plan for digital sovereignty in the long term.Target audience level: intermediate

Dario Maisto

 

In this webinar, we share insights from The Forrester Wave™: Marketplace Development Platforms, Q4 2024. Marketplaces enable you to sell things you don’t own to the customers you know best. But this business model comes with a price: Your operational changes will be distinct to you, so you must plan carefully with executive sponsorship. We explain what this means for users and which factors they should evaluate when choosing a marketplace development platform.Key takeaways: Learn how the marketplace development platforms market has evolved.Understand how to use these capabilities to drive value.Target audience level: all levels

Joe Cicman

 

The most recent Forrester Wave evaluation of order management system (OMS) vendors uncovered a story of evolution —on the part of both the vendors and the brands and retailers that use them. Learn how businesses are leveraging these tools to optimize inventory, fulfillment, and digital operations.Key takeaways: OMS rip-and-replace projects are rarer than ever; learn how digital businesses are making these changes.Target audience level: all levels

Emily Pfeiffer

 

Join the Forrester Healthcare team as we delve into the key trends for healthcare providers and health insurers for 2025. During this webinar, we will dissect what these trends mean for your business and customers and offer our insightful perspectives on the HIMSS event from the previous week.Key takeaways: Discover the major trends and challenges facing healthcare providers in the upcoming year and learn strategies for effective response.Uncover the critical trends and obstacles for health insurers in 2025, along with practical advice to thrive in the months ahead.Gain insights into the most talked-about trends from HIMSS, the largest annual event in healthcare.Target audience level: all levels

Arielle Trzcinski

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Shannon Germain Farraher