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Description
Intelligent content will redefine relevancy by fusing human creativity, AI, and data to deliver self-optimizing, goal-oriented content artifacts for B2B and B2C audiences.
Key takeaways:
- Understand intelligent content.
- Move beyond experimentation towards intelligent content.
- Raise the bar for content operations.
- Re-architect technology for intelligent content.
- Shift to adaptive content strategies for content performance.
Target audience level: beginner and intermediate
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