AI-First Is Not Customer-First: How To Gain AI Advantage And Not Lose Your Customers

Across Asia Pacific, organizations are rapidly adopting AI to drive innovation and efficiency. But when AI is implemented without a clear customer focus, the results can be damaging — from broken trust to disconnected experiences.

In this on-demand webinar, Forrester experts will challenge the AI-first mindset and offer a smarter path forward: becoming AI-powered. You’ll learn how to use AI to enhance customer relationships, preserve the human connection, and build long-term trust — all while gaining a competitive edge.

Learn how to use AI to deepen customer trust, not damage it.

Watch it now to learn:

• The unintended consequences of an AI-first approach.
• How to integrate AI without compromising empathy and connection.
• Ways to use AI to enhance — not erode — customer trust.

Don’t let AI adoption come at the cost of your customers.