Complimentary Webinars

Hear from Forrester thought leaders during live regional events, or learn on your own time with an on-demand webinar.

 

Featured Webinars

How Generative AI Can Transform Security Tools: Innovations Ahead

Join us LIVE to explore the real benefits and risks of generative AI in security tools and discover the innovations on the horizon.

2025 Budget Planning Guides: Technology And Security

Watch Now! And hear analyst insights on where to invest, divest, and experiment with 2025 tech and security budgets for maximum business impact. 

2025 Budget Planning Guides: Customer Experience

Watch the on-demand replay to dive into the latest data-driven guidance for CX leaders on how to strategically allocate budget for 2025.

2025 Budget Planning Guides: B2B Marketing

Watch the on-demand replay to explore benchmarks and advice on where to increase, decrease, and experiment with your marketing budget.

B2B Marketing Leaders

2025 Budget Planning Guides: B2B Marketing

Watch the on-demand replay to explore benchmarks and advice on where to increase, decrease, and experiment with your marketing budget.

MQLs Are Holding You Back: Drive More Marketing Revenue With Buying Groups

Learn how to make the strategic shift from MQLs to buying groups and discover a new approach to drive revenue growth.

APAC

Drive Long-Term Growth With A Customer-Centric Revenue Transformation

Learn how to use this transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth. 

Deepen Your B2B Buyer Engagement In The Era Of GenAI

Join us to discover insights into B2B buyer content preferences and learn how to appropriately leverage generative AI to scale content production, winning over today’s complex buyers.

How Reltio Shifted From MQLs To Buying Groups — In 60 Days

Learn how Reltio worked with Forrester to shift its revenue process from MQLs to buying groups to transform revenue outcomes.

How To Raise Your B2B Marketing Game With Revenue Process Optimization

Discover how and why revenue process efficiency and productivity are crucial to reaching your B2B marketing goals.

The Future Of Revenue Operations

If you’re a B2B marketing leader in a high tech organization, watch this on-demand webinar to hear how organizations are evolving strategic marketing operations, sales operations, and revenue operations functions to deliver on customer value and commercial impact.

Raising The Bar For Marketing And Sales Alignment

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

B2C Marketing Leaders

Comment intégrer le développement durable dans votre stratégie

On constate aujourd’hui une pression croissante de la part des consommateurs et des gouvernements sur les entreprises afin qu’elles intègrent les objectifs de développement durable, en agissant par exemple pour l’écologie, l’éradication de la pauvreté ou l’égalité hommes-femmes. Les responsables marketing et expérience client des marques grand public doivent désormais non seulement intégrer ces objectifs dans leurs stratégies mais aussi fédérer le reste de l’organisation autour d’initiatives tangibles. Découvrez comment durant ce webinar gratuit.

France

Competing For Today’s Values-Based Consumers

Discover what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging.

The Cost Of Losing Creativity

Learn the ROI of agency creativity and how marketers benefit from rethinking their investment mix to differentiate and drive growth.

Virtual Customer Journey Mapping: Adapting To The New Reality

Learn how to map out journeys to help your customers and employees during the pandemic crisis and beyond.

EMEA

CX Leaders

2025 Budget Planning Guides: Customer Experience

Watch the on-demand replay to dive into the latest data-driven guidance for CX leaders on how to strategically allocate budget for 2025.

How To Prove The Business Value of CX Efforts

Discover how to connect CX contributions to financial performance with a 5-step approach, showcasing the measurable business value and ROI that CX delivers to business.

How To Frame Your Customer Journey Mapping With A Clear Purpose

Learn how to uplevel your journey mapping by targeting key moments, interactions, and areas of improvement so that you can better align your efforts with customer needs and expectations.

Simple Tool, Big Impact: Winning Support For CX Initiatives

Learn how to use Forresters CX Business Case On A Page template to structure and manage a persuasive case to gain support for your CX initiatives  complete with a template walkthrough.  

Spark An Innovation Culture With Design Thinking

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.

Is Your CX Measurement On Track? Four Steps To Choosing The Right CX Beacon Metric

Learn how to make a strategic, data-informed evaluation of your beacon metric and ensure that it’s communicating the true value of CX to the C-suite.

Don’t Leave Your Chatbot Personality To Chance: Design It!

Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.

Get Stakeholders Excited About CX

Discover how to connect the dots of CX value to business goals and get stakeholders excited about its power and potential.

Design For Confidence In Digital Experiences

Discover why your digital experiences need to make customers feel confident about the choices they make, and how to achieve that through deliberate design.

Industry

Ransomware Defense For Constrained State And Local Budgets

Explore the state of ransomware vulnerability for state and local governments — and how you can protect your agency with limited resources.

Predictions 2023 For The Public Sector

Join us for a webinar to position your agency’s workforce and data for 2023 change.  

Federal Zero Trust Or Bust?

Discover three strategies every federal agency should implement on its Zero Trust journey — and the fundamental shifts in architecture these strategies will demand.

Diversity And Inclusion – Part Of Your Brand Purpose

Watch the panel discussion and lean how diversity & inclusion can help you improve customer experience, employee satisfaction.

EMEA

Customer Experience For Procurement: Driving Government Acquisition Performance Using CX Principles

Learn how procurement leaders can benefit from utilizing customer experience methodologies and tools to reimagine procurement organizations to fuel mission success.

Technology Leaders

2025 Budget Planning Guides: Technology And Security

Watch Now! And hear analyst insights on where to invest, divest, and experiment with 2025 tech and security budgets for maximum business impact. 

Unveiling The Top 10 Emerging Technologies For 2024

Watch one of the most highly anticipated webinars of the year, where we unveiled the top 10 emerging technologies for 2024. See the big reveal, and gain analyst perspective on how to put these technologies to work for your enterprise.

New Tools And Strategies For Managing Technical Debt

Watch this on-demand webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.

Secure Your Use Of Generative AI

Watch and learn how to use a security framework to secure genAI adoption and explore the security controls and skills crucial for safeguarding this emerging technology.

Accelerate Business Growth With An Outcome-Driven Enterprise Architecture Model

Want to see what a high-performing enterprise architecture practice looks like? Watch this on-demand webinar to explore award-winning examples of outcome-driven EA practices that drive innovation with a focus on business.

Enhance Your Security Operations Practice With Agile And Detection Engineering

Get a deep dive on detection engineering in security operations. Hear Forrester advice on best practices and the use of detectionascode. 

Technology’s Role In The Growth Agenda

Watch this webinar on-demand to learn how to turn your tech organization into an engine of business growth and innovation with an adaptive, resilient future fit tech strategy. 

Risk Or Reward? Generative AI’s Impact On The Software Development Lifecycle

The risks of using AI for development and testing are real — but so are the rewards.   

Join our analysts for this webinar to learn how, when, and why tech leaders are turning to AI to streamline software development lifecycle (SDLC) tasks – and how TuringBots fit into the mix.

Futureproof Your Tech Workforce With A Skills-Based Talent Model

Watch this webinar to explore a skills-based hiring model for creating an adaptive pool of tech talent – so you can compete in the fast-paced tech landscape.

Explore Seven Pitfalls To Avoid In Your Push To Modernize Cloud

Hear analyst advice on modernizing your cloud with less risk and fewer missteps.

Enterprise Architecture: Laggards Versus Leaders

Trends revealed on the global state of EA webinar. From metrics for success, to how stakeholder and architect roles are changing.

Sales Leaders

Raising The Bar For Marketing And Sales Alignment

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

2022 Priorities & Planning: EMEA B2B Marketing Leaders

Join our top analysts in an upcoming complimentary webinar that will help you capitalise on opportunities and direct your planning efforts for 2022.

EMEA

The Future Of Sales Compensation Is Insight-Driven

Find out why and how you can start adapting your sales compensation program to align with the reality of selling today.

Accelerate Sales Rep Performance With Data And Insights

Learn how to increase opportunity volume, deal velocity, deal size, and win rate with Dynamic Guided Selling.

The Future of B2B Buying and How Sales Organizations Should Adapt

Learn the key implications of changing B2B buying habits and how to transform sales organizations to sell in a more buyer-friendly way.

The Path Back to Growth for Sales Leaders

Learn how to optimise your sales operation model by enhancing the four key areas of the revenue engine.

Asia Pacific

A Marketer’s Survival Guide to Disruptive Go-to-Market Change

During this webinar, Forrester | SiriusDecisions analysts Paul Ferron and Katie Fabiszak will reveal a survival guide that will enable marketers to respond swiftly to go-to-market strategy changes.

Accelerate The Digital Future Of Government With A Customer Obsessed Strategy

Explore how to accelerate the digital future of government with a customer obsessed strategy.

Asia Pacific

Top