Complimentary Webinars

Hear from Forrester thought leaders during live regional events, or learn on your own time with an on-demand webinar.

 

Featured Webinars

New Tools And Strategies For Managing Technical Debt

March 5, 2024

Join us on March 5 for a live webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.

Predictions 2024 Global

Explore Forresters 2024 predictions to unlock business growth and revenue in an uncertain global market. Gain firsthand knowledge from the analysts who spearheaded the research and delve deeper into the predicted highlights and lowlights that businesses must navigate to succeed. 

Global

Predictions 2024 For CX & Digital Leaders

Explore our 2024 CX predictions with insights to help you tie our research to untapped opportunities to create digital, customer, and employee experiences that generate business growth and value.

Predictions 2024 For Technology Leaders

Learn how to put our 2024 tech predictions into action and tackle some of the top challenges tech leaders will face – like talent and growth by leveraging the power of AI.

Predictions 2024 For B2B Marketing, Sales, And Product

Discover and understand the profound effect of genAI on B2B marketing, sales, and product priorities. 

Secure Your Use Of Generative AI

Watch and learn how to use a security framework to secure genAI adoption and explore the security controls and skills crucial for safeguarding this emerging technology.

B2B Marketing Leaders

Predictions 2024 For B2B Marketing, Sales, And Product

Discover and understand the profound effect of genAI on B2B marketing, sales, and product priorities. 

How Reltio Shifted From MQLs To Buying Groups — In 60 Days

Learn how Reltio worked with Forrester to shift its revenue process from MQLs to buying groups to transform revenue outcomes.

Planning Guides 2024: B2B Marketing Leaders

Learn how you can put Forrester’s 2024 annual planning research to align your B2B marketing planning for success.

How To Raise Your B2B Marketing Game With Revenue Process Optimization

Discover how and why revenue process efficiency and productivity are crucial to reaching your B2B marketing goals.

The Future Of Revenue Operations

If you’re a B2B marketing leader in a high tech organization, watch this on-demand webinar to hear how organizations are evolving strategic marketing operations, sales operations, and revenue operations functions to deliver on customer value and commercial impact.

Raising The Bar For Marketing And Sales Alignment

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

Navigating Economic Uncertainty: Insights From B2B Marketing Peers

Explore the B2B marketing trends critical for thriving in 2023. 

The Innovation Imperative For B2B Marketers

Learn what it takes to define, deploy, and succeed in your B2B marketing innovation efforts.

Adapt To Changing B2B Buyers’ Behaviours

A top priority for B2B CMOs is addressing changing buyer behaviours. In this webinar, learn how to understand them and respond quickly to these changes to remain competitive and drive organisational growth.

Marketing Strategy And Planning: It’s All About The “And”

Learn what you can do to create two-way flow between your 3-5-year strategy and your annual plan. 

How to Build B2B Content Measurement Dashboards

In this webinar, Christine Polewarczyk will go through best practices for effective B2B marketing content performance measurement.

EMEA

B2B Marketing: Content Strategy Webinar Series

Learn practical advice on building audience-centric content and aligning content planning, translation, and localisation efforts within global teams.

EMEA

Demystify Marketing Planning

Guide your marketing planning efforts with Forrester’s Plan-on-a-Page template and learn how it can be applied to different organizational operating environments.

What You Can Do Right Now to Create a Better Customer Experience

Understand how changing B2B buying habits are modifying post-sale expectations and review five actions for improved customer engagement.

The Digital Brand and Communications Function: Driving Speed, Scale, and Value

Discover how to drive greater business value by building a natively digital brand and communications approach and tech stack.

Working Effectively With Corporate Marketing And Sales

Learn how to define, prioritize, and align corporate marketing and regional business objectives with a structured approach.

Asia Pacific

How to Build Marketing Campaigns That Are Not Lost in Translation

Learn regional differences in buying behaviors and how APAC marketers can incorporate that in go-to-market architecture and marketing campaigns

Asia Pacific

Pivoting to Virtual Events Best Practices

Discover the keys to developing an effective virtual strategy including how to optimize attendee experience and maximize return on event investment.

Asia Pacific

Making Sense (And Money) In The New Tech Ecosystem

Unpack the future trends and get actionable advice on changing technology market and learn how to thrive in broader channel ecosystems.

Asia Pacific

Unifying Planning and Execution Across the B2B Events Portfolio for Demand Marketing

Learn how organisations that synchronize efforts to unify planning and execution across the B2B Events Portfolio can achieve improved ROI and attendee experience.

EMEA

B2C Marketing Leaders

Comment intégrer le développement durable dans votre stratégie

On constate aujourd’hui une pression croissante de la part des consommateurs et des gouvernements sur les entreprises afin qu’elles intègrent les objectifs de développement durable, en agissant par exemple pour l’écologie, l’éradication de la pauvreté ou l’égalité hommes-femmes. Les responsables marketing et expérience client des marques grand public doivent désormais non seulement intégrer ces objectifs dans leurs stratégies mais aussi fédérer le reste de l’organisation autour d’initiatives tangibles. Découvrez comment durant ce webinar gratuit.

France

Competing For Today’s Values-Based Consumers

Discover what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging.

The Cost Of Losing Creativity

Learn the ROI of agency creativity and how marketers benefit from rethinking their investment mix to differentiate and drive growth.

Virtual Customer Journey Mapping: Adapting To The New Reality

Learn how to map out journeys to help your customers and employees during the pandemic crisis and beyond.

EMEA

CX Leaders

Predictions 2024 For CX & Digital Leaders

Explore our 2024 CX predictions with insights to help you tie our research to untapped opportunities to create digital, customer, and employee experiences that generate business growth and value.

Spark An Innovation Culture With Design Thinking

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.

Planning Guides 2024: Customer Experience

Explore 2024 insights for investing in CX strategy to drive action, value, and revenue.

Is Your CX Measurement On Track? Four Steps To Choosing The Right CX Beacon Metric

Learn how to make a strategic, data-informed evaluation of your beacon metric and ensure that it’s communicating the true value of CX to the C-suite.

Don’t Leave Your Chatbot Personality To Chance: Design It!

Get analyst advice on designing chatbots with the right tone and personality to engage customers and elevate your brand.

Get Stakeholders Excited About CX

Discover how to connect the dots of CX value to business goals and get stakeholders excited about its power and potential.

Design For Confidence In Digital Experiences

Discover why your digital experiences need to make customers feel confident about the choices they make, and how to achieve that through deliberate design.

How To Scale Digital Accessibility

Discover how to turn a business “must have” into a CX leadership opportunity.

Lessons From Florida Blue: Building A Successful CX Measurement Program

Hear the secrets of a successful CX measurement program from a leader who built one.

Add Precision To Your CX Measurement

Learn how to add efficiency and precision to your CX operations.

Comment intégrer le développement durable dans votre stratégie

On constate aujourd’hui une pression croissante de la part des consommateurs et des gouvernements sur les entreprises afin qu’elles intègrent les objectifs de développement durable, en agissant par exemple pour l’écologie, l’éradication de la pauvreté ou l’égalité hommes-femmes. Les responsables marketing et expérience client des marques grand public doivent désormais non seulement intégrer ces objectifs dans leurs stratégies mais aussi fédérer le reste de l’organisation autour d’initiatives tangibles. Découvrez comment durant ce webinar gratuit.

France

Three Essential Steps To Lead A CX Transformation

Hear our CX expert Riccardo Pasto share best practices from both private and public sectors, and learn a three-step approach to jumpstart customer-centric culture transformation.

APAC

Enhance and Prove The Value Of Your Customer Experience Strategy

When working on measuring and proving the value of Customer Experience, we know that CX leaders are facing many challenges, including difficulties in making the case for CX and various privacy and ethics doubts when it comes to measurement.

Forrester CX experts are joining forces for two live complimentary webinars to help you overcome these challenges.

EMEA

How To Prove The ROI Of CX

Learn how to create a compelling CX business case and build an effective CX ROI model that’ll win over numbers-driven executives.

CX Metrics For Alignment And Change Management

Learn how to determine the metrics that matter for executive alignment on your CX transformation and drive customer-centric culture

Activate More Data And Drive CX Project Prioritization

Learn how to use data to determine which CX projects will have the greatest ROI and how to use data storytelling to gain alignment with and persuade stakeholders to act.

Mind The Training Gap

Discover why your organization needs an effective CX training program and how EX + CX can collaborate to drive culture change.

Industry

Ransomware Defense For Constrained State And Local Budgets

Explore the state of ransomware vulnerability for state and local governments — and how you can protect your agency with limited resources.

Predictions 2023 For The Public Sector

Join us for a webinar to position your agency’s workforce and data for 2023 change.  

Federal Zero Trust Or Bust?

Discover three strategies every federal agency should implement on its Zero Trust journey — and the fundamental shifts in architecture these strategies will demand.

Diversity And Inclusion – Part Of Your Brand Purpose

Watch the panel discussion and lean how diversity & inclusion can help you improve customer experience, employee satisfaction.

EMEA

Customer Experience For Procurement: Driving Government Acquisition Performance Using CX Principles

Learn how procurement leaders can benefit from utilizing customer experience methodologies and tools to reimagine procurement organizations to fuel mission success.

Technology Leaders

New Tools And Strategies For Managing Technical Debt

March 5, 2024

Join us on March 5 for a live webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.

Predictions 2024 For Technology Leaders

Learn how to put our 2024 tech predictions into action and tackle some of the top challenges tech leaders will face – like talent and growth by leveraging the power of AI.

Predictions 2024 Australia & New Zealand Live

Secure your spot to gain insights into the evolving business landscape of Australia and New Zealand in 2024. Our expert panel will delve into the predicted highlights and lowlights that your organization must navigate, not only to survive but also to thrive in the pursuit of progress in this interactive live session.

APAC

Secure Your Use Of Generative AI

Watch and learn how to use a security framework to secure genAI adoption and explore the security controls and skills crucial for safeguarding this emerging technology.

Accelerate Business Growth With An Outcome-Driven Enterprise Architecture Model

Want to see what a high-performing enterprise architecture practice looks like? Watch this on-demand webinar to explore award-winning examples of outcome-driven EA practices that drive innovation with a focus on business.

Enhance Your Security Operations Practice With Agile And Detection Engineering

Get a deep dive on detection engineering in security operations. Hear Forrester advice on best practices and the use of detectionascode. 

Planning Guides 2024: Technology Leaders

Take the guesswork out of your 2024 tech budget planning. Find out how your 2024 tech budget compares to your peers — and where to increase, decrease, and experiment with your tech investments.

The Top 10 Emerging Technologies For 2023

Watch this on-demand webinar to see the emerging technologies on our top 10 list with a benefits horizon to help guide your short, mid, and long-term investments. 

Technology’s Role In The Growth Agenda

Watch this webinar on-demand to learn how to turn your tech organization into an engine of business growth and innovation with an adaptive, resilient future fit tech strategy. 

Risk Or Reward? Generative AI’s Impact On The Software Development Lifecycle

The risks of using AI for development and testing are real — but so are the rewards.   

Join our analysts for this webinar to learn how, when, and why tech leaders are turning to AI to streamline software development lifecycle (SDLC) tasks – and how TuringBots fit into the mix.

Futureproof Your Tech Workforce With A Skills-Based Talent Model

Watch this webinar to explore a skills-based hiring model for creating an adaptive pool of tech talent – so you can compete in the fast-paced tech landscape.

Explore Seven Pitfalls To Avoid In Your Push To Modernize Cloud

Hear analyst advice on modernizing your cloud with less risk and fewer missteps.

Enterprise Architecture: Laggards Versus Leaders

Trends revealed on the global state of EA webinar. From metrics for success, to how stakeholder and architect roles are changing.

Navigate The Data Pitfalls Of Connected Intelligence

Get get up to speed quickly on the fundamentals of connected intelligence and why it’s mission-critical to your data strategy.

Put Your Customers At The Center Of Your IT Operating Model

Learn why now is the right time to step back, assess your entire IT operating model, and create a new one that puts customers first.

Why Adaptivity Now

Learn why adaptivity will give you such a powerful competitive edge. 

Moving Beyond Digital To Become Future Fit In Manufacturing

European manufacturers are evolving to stay competitive. Discover how and learn best practices from experienced industry leaders.

EMEA

Incorporating Sustainability Into Your Tech Strategy

Join Forrester’s experts, along with guest speakers from Akamai Technologies, as they explore the ever-growing importance of sustainability for Future Fit Technology Leaders.

EMEA

The Future Workplace: Top Considerations for Technology Leaders in Europe

Discover the trends and opportunities for European technology leaders when planning their return to the workplace.

EMEA

The New Normal For Technology Leaders In Europe

Uncover what it takes to be a future-fit technology leader and the vital leadership skills, qualities, and tactics needed to be successful.

Sales Leaders

Raising The Bar For Marketing And Sales Alignment

Learn how to thrive in today’s new B2B marketing landscape with the alignment of sales and marketing on customer obsession.

2022 Priorities & Planning: EMEA B2B Marketing Leaders

Join our top analysts in an upcoming complimentary webinar that will help you capitalise on opportunities and direct your planning efforts for 2022.

EMEA

The Future Of Sales Compensation Is Insight-Driven

Find out why and how you can start adapting your sales compensation program to align with the reality of selling today.

Accelerate Sales Rep Performance With Data And Insights

Learn how to increase opportunity volume, deal velocity, deal size, and win rate with Dynamic Guided Selling.

The Future of B2B Buying and How Sales Organizations Should Adapt

Learn the key implications of changing B2B buying habits and how to transform sales organizations to sell in a more buyer-friendly way.

The Path Back to Growth for Sales Leaders

Learn how to optimise your sales operation model by enhancing the four key areas of the revenue engine.

Asia Pacific

A Marketer’s Survival Guide to Disruptive Go-to-Market Change

During this webinar, Forrester | SiriusDecisions analysts Paul Ferron and Katie Fabiszak will reveal a survival guide that will enable marketers to respond swiftly to go-to-market strategy changes.

Accelerate The Digital Future Of Government With A Customer Obsessed Strategy

Explore how to accelerate the digital future of government with a customer obsessed strategy.

Asia Pacific

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