A Complimentary On-Demand Webinar

Customer experience (CX) transformation often flounder due to poorly defined strategies and executives paying lip service to customer obsession.

How can you elevate CX to the board level? What must you do to create value for both the business and your customers through CX?

Business leaders often don’t know the answer to these important questions which present an obstacle to having clear, measurable and justifiable goals, let alone strategic alignment.

Key Takeaways

Join this webinar with Forrester’s Principal Analysts Riccardo Pasto and Tom Mouhsian to learn:

• How to link your strategic goals and CX initiatives with meaningful and measurable KPIs
• How to craft a persuasive business case by hardwiring CX efforts to profit and shareholder value
• How to find the balance between value from customers and value for customers