Are your performance measurement activities giving you the insights you need to make sound B2B marketing content strategy and investment decisions? If not, it’s time to banish B2B content performance blindness with better data and analytics.
Forrester analyst and content expert, Christine Polewarczyk, shares best practices for effective content performance measurement in this webinar replay.
Discover how to:
Outline KPIs that you should be tracking
Build dashboards that provide actionable content strategy insights.