Our brand platform

What Drives Us

Why Clients Work With Us

How We Show Up

Obsessed with customer obsession

Customer obsession is the foundation of our research and our strategy — and the reason why we get up in the morning.

Our unique value

We help business and technology leaders use customer obsession to accelerate growth.

This era of empowered customers is an unprecedented opportunity for business and technology leaders to embrace customer obsession. That means putting the customer at the center of everything you do: your leadership, strategy, and operations. And that’s exactly what we help you do — as that is the best and only path to growth and profitability in this time of change.

Qualtrics revenue is up 82% YoY. This is very much reflective of the SAP + Qualtrics team collaboration to bring the message of experience management to the world, together.
Alicia Tillman
Global CMO, SAP

Read more on Qualtrics's transformation using Forrester marketing and sales models.

Our promise to you

Think of us as your unfair advantage. Your superpower. On your side and by your side, empowering you to be bold at work.

We guide you to create a customer-obsessed organization. We show you the future before it happens, helping you see through walls and around corners. We supercharge your teams, accelerate your ideas, and equip you to overcome today’s and tomorrow’s challenges.

With Forrester, you perform at your very best, every single day. With us, you drive growth and achieve more.

That’s what bold at work is all about — the confidence to be extraordinary. That’s our promise to you.

What clients want from us is a partner through change. It requires trust because change can be vulnerable. It also requires deep expertise because the other element of change is opportunity.
Brigitte Majewski
VP, Research Director, Forrester

At Forrester, your success is our success. Bold at work means our clients and employees are able to:

Chart new paths with confidence
Act decisively
Connect with new people to find new ways to work
Execute quickly and brilliantly
Take risks and be willing to fail
Move fast, constantly adapting and innovating

Learn about Forrester’s design system

Design elevates our brand by adhering to our brand tone.