Obsessed with customer obsession
Customer obsession is the foundation of our research and our strategy — and the reason why we get up in the morning.
Our unique value
We help business and technology leaders use customer obsession to accelerate growth.
This era of empowered customers is an unprecedented opportunity for business and technology leaders to embrace customer obsession. That means putting the customer at the center of everything you do: your leadership, strategy, and operations. And that’s exactly what we help you do — as that is the best and only path to growth and profitability in this time of change.
Global CMO, SAP
Read more on Qualtrics's transformation using Forrester marketing and sales models.
Our promise to you
Think of us as your unfair advantage. Your superpower. On your side and by your side, empowering you to be bold at work.
We guide you to create a customer-obsessed organization. We show you the future before it happens, helping you see through walls and around corners. We supercharge your teams, accelerate your ideas, and equip you to overcome today’s and tomorrow’s challenges.
With Forrester, you perform at your very best, every single day. With us, you drive growth and achieve more.
That’s what bold at work is all about — the confidence to be extraordinary. That’s our promise to you.
VP, Research Director, Forrester