Marketers are central to ongoing changes in business and growth strategies, whether these changes involve on-boarding new portfolios after an acquisition or adopting new go-to-market strategies.
To be successful, marketers must be able to align with, collaborate and influence multiple functions — both within marketing (e.g. the CMO, corporate communications, AR/PR, demand and field marketing teams) and external to marketing (e.g. executives, sales, product managers, sales enablement, services).
