Paul Ferron

Principal Analyst, Forrester

Paul is a B2B sales and marketing leader with more than 20 years of experience. He has extensive knowledge and expertise in aligning functions around audience-centric go-to-market strategies that help organizations achieve their growth objectives. As a principal analyst in SiriusDecisions’ Portfolio Marketing Research Service, Paul adds a European flavor to the research and advice that helps portfolio marketers and managers succeed.

Prior to SiriusDecisions, Paul worked for companies of various sizes, locally and internationally. He most recently worked at KPMG as a director of sales and marketing, and CA Technologies as EMEA sales and marketing lead for the information security business unit.

Paul is a Certified Information Systems Security Professional.