What You’ll Learn:
- Evaluate processes: Tackle the challenges of MQL-based demand generation head on, including the metrics and limits holding you back.
- Align teams: Address and mend the inefficiencies in the handoff between sales and marketing with strategic interventions to bridge gaps.
- Optimize revenue: Explore buying groups to improve lead nurturing. Learn to map them to your target accounts and create detailed opportunity profiles.
- Strategize effectively: Sharpen your strategy by defining precise buyer personas, pinpointing key decision-makers, and harnessing data for optimal targeting.
- Gain real-world applications: Get examples of how different organizations have refined their revenue processes to achieve better results.
Highlights:
- Interactive exercises: Participate in hands-on activities designed for practical application.
- Networking opportunities: Connect with leading CMOs, sales leaders, demand generation leaders, and revenue operations professionals to share insights and strategies.
- Expert guidance: Gain invaluable insights from Forrester’s analysts, benefiting from their extensive research and expertise in B2B revenue innovations.
Seats are limited, so secure your spot today to avoid the waitlist.
FEATURING
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Complimentary event. Kindly note: This event is specifically designed for individuals in B2B marketing, sales and revenue operations leadership roles. Forrester respectfully reserves the right to decline registrations that do not align with this criteria.
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