Conrad Mills

Check out three common objections to the adoption of the opportunity-based Forrester B2B Revenue Waterfall™ and how to overcome them.

The Forrester Wave™: B2B Event Management Technology, Q1 2023, reveals a massive change in the event tech market over the past three years. Events have transitioned from an in-person-centric event world pre-pandemic to one that now incorporates a wider range of digitally driven event experiences. Selecting the right technology provider is crucial, but with the […]

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual, and hybrid formats. Selecting the right B2B event management technology provider is a critical part of this process but one […]

Learn what's in store for demand and ABM professionals at this year's event.

Hybrid events seem to offer the best of both worlds. Yet pulling one off successfully requires careful planning.

The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic, marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold? To help […]

On the surface rugby league and rugby union appear very similar sports and casual observers would expect players to be able to move seamlessly from one ‘code’ to the other. However, there are many important differences. For example, the rules in rugby union are more complex game meaning that players must ‘think’ more during a […]

The marketing annual planning process often starts with a lack of alignment with sales. Learn how to gain that alignment from the outset.

How can campaign leaders balance their desire for economies of scale with the need to deliver campaigns that resonate in local markets?

The holidays are virtual for many of us this year, and people are starting to think about how to make these interactions meaningful.

Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience.

• As they plan for 2021, marketing leaders need to recognize and capitalize on what’s changed in the post-pandemic world
• Leaders have an opportunity to transform their functions and help rebuild revenue streams
• Planning should start with answering four fundamental questions: what’s changed for your markets, programs, organization, and team

• As they plan for 2021, marketing leaders need to recognize and capitalize on what’s changed in the post-pandemic world
• Leaders have an opportunity to transform their functions and help rebuild revenue streams
• Planning should start with answering four fundamental questions: what’s changed for your markets, programs, organization, and team

• Many B2B organizations are struggling to know what to do with their program strategy due to the COVID-19 crisis
• Before going forward, take a moment to pause and put yourself in your clients’ shoes
• When delivered well, a crisis program can positively impact customer relationships and deliver long-term benefits for the organization