What You’ll Get
- 2-For-1 Registration
Bring a colleague for free when you register. - Budget Planning Resources
Access planning guides and an on-demand session. - Curated Content For 2026 Success
Build your plan with actionable tools and insights.
Why This Offer Works for You
- Stretch Your Budget
Use remaining 2025 funds to invest in your team’s 2026 success. - Plan With Confidence
Learn about the shifts that will impact marketing planning for 2026. - Accelerate Team Impact
Attend with a colleague to start 2026 aligned and ready.
Why B2B Summit North America?
Join marketing, sales, and product leaders to turn ideas into action. Leave with the frameworks, data, and inspiration to drive growth in 2026.
This is the quintessential B2B marketer’s event. Great insights, programming, networking, and more. I’m energized by the content!
— Melanie Waddell
Senior Director of Customer Marketing at Honeywell
A 100% worthwhile investment in yourself.
— Stephanie Peterman
Senior Marketing Communications Manager at CCC Intelligent Solutions
Go get excited about the future of B2B. This is the event to bring back some excitement.
— Evan Mitchell
Senior Growth Account Director at Demandbase
Extremely organized and well-planned conference, full of useful information and insights that will make you better at your job!
— Andrea RePass
Director of Planning and Experience Strategy at Omnicom Production
Packed with actionable items and insightful recommendations and peer networking.
— Gino Kuo
Head of Digital Marketing at XPO
Start 2026 with clarity and momentum.
Use voucher code PROSPER2FOR1 to unlock 2-for-1 registration.
Offer expires January 31 — don’t miss out.
Check out our FAQ for answers to all of your questions.
Bonus Resource: 2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos
Looking for expert guidance on where to invest to succeed in 2026? Get ungated access to a 60-minute session featuring Forrester’s B2B marketing analysts on how to navigate continued volatility and drive growth.
You’ll hear advice to help you:
- Invest in resilient markets.
- Align revenue processes with modern buying behaviors.
- Automate tasks, upskill teams, and enhance marketing effectiveness with AI.
Want To Go Deeper?
Download Forrester’s Budget Planning Guide 2026: B2B Marketing Executives and companion workbook to help you:
- Align marketing strategy with business goals.
- Prioritize investments across channels and programs.
- Build a clear, actionable plan for 2026.
B2B Summit North America · April 26 – 29, 2026 · Phoenix
Contact us at events@forrester.com.