Best Practice Report

Data And Research: Banking Professionals Must Review Marketing And Customer Experience Budgets In The Wake Of The COVID-19 Pandemic

Rick Parrish , 
Peter Wannemacher , 
Gina Bhawalkar , 
Joe Stanhope , 
Rusty Warner , 
Jost Hoppermann , 
Joanna O'Connell , 
Mary Pilecki
 and  three contributors
Nov 09, 2020

Summary

Marketing and customer experience (CX) leaders at banks should use this research to review their data and research spending in the wake of the COVID-19 pandemic. Dive deeper into spending advice for your company by scheduling an inquiry with a Forrester analyst.

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