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Data And Research: Banking Professionals Must Review Marketing And Customer Experience Budgets In The Wake Of The COVID-19 Pandemic

November 9th, 2020 | Rick Parrish, Peter Wannemacher, Gina Bhawalkar, Jost Hoppermann, Joanna O'Connell, Mary Pilecki, Joe Stanhope, Rusty Warner
Marketing and customer experience (CX) leaders at banks should use this research to review their data and research spending in the wake of the COVID-19 pandemic.

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