Predictions 2024: Environmental Sustainability

November 1st, 2023

Abhijit Sunil Senior Analyst

Alla Valente Senior Analyst

Thomas Husson Vice President, Principal Analyst

Paul Miller Vice President, Principal Analyst

Michele Pelino Principal Analyst

Oliwia Berdak VP, Research Director

With contributors:

Amy DeMartine , Danielle Chittem , Rachel Birrell

Summary

The green market revolution involves three key goals for organizations: minimizing their own environmental impact; enhancing the sustainability of current products and services; and developing new environmentally friendly products and services to capitalize on the green market’s potential. Rapidly emerging regulations in environmental sustainability present outsize challenges as well as opportunities. Forrester’s 2024 sustainability predictions help organizations anticipate green consumers’ behavior, jumpstart their own environmental sustainability actions, and shine a light on where investments are heading.

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