Predictions Report

Predictions 2027: Insurance

New Products Will Fill The Gap As AI Challenges The Customer Relationship

Summary

In 2027, insurers will try to close the gap between what customers now expect and what the traditional model delivers. They will lead with new products, with parametric cover and longevity cover entering the mainstream. AI will reshape distribution and service: General-purpose assistants will steer customers toward carriers, agentic AI will take on more of the customer experience, but carriers will avoid using AI for the decisions that regulators watch most closely. Meanwhile, the captive agent networks that carried personal lines for decades will shrink, leaving those agents’ renewal books exposed to competitors. Here are our predictions for global insurance in 2027.

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