In 2027, healthcare organizations (HCOs) will face a reckoning as increasingly self-directed consumers bypass traditional healthcare pathways in the shadows of the healthcare economy. As alternative care models, AI-driven guidance, and consumer-centric health services gain traction, HCOs will be forced to redefine their precarious role as trusted partners and create new sources of value beyond traditional benefits, networks, and care delivery. In this report, we dive into Forrester’s predictions for healthcare in 2027.