Data Overview Report

2021 Buyer Insights: IT Infrastructure And Operations Professional — Content And Information Impact

 and  eight contributors
Dec 21, 2021

Summary

The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to gain insights about their buying behaviors and preferences. By combining findings from the B2B Buying Survey with their own research, organizations can create detailed persona profiles and buyer’s journey maps for their buyers to use in the development of campaigns, content, and nurture streams.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).