Vision Report

The Revenge Of The Atoms

Algorithms Plus Atoms Reshape The Age Of The Customer

February 28th, 2019

Summary

The digital world of bits empowered customers like never before. But a new era of continuous delivery, powered by AI and automation, promises to help companies regain some leverage in their relationship with buyers. To do so, they must connect two key silos within the organization: the silo that understands digital and the silo that understands physical production. This report will show CIOs and other leaders why this effort is the key to future innovation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.