Trends Report

A Bold But Pragmatic Strategy For Business Automation

Guide Your Business Automation Realistically With Forrester's Automation Framework

July 10th, 2018


Forrester's automation framework lays the groundwork for an unprecedented movement to automate business. Enterprise architecture (EA) professionals should put this framework into action aggressively but with realistic expectations. Your own enterprise's ability to adapt is more critical than vendor hype, so focus on your people, capabilities, and operating model to excel. The automation game will be fierce and existential, so play it as if your company's life depends on it — because it does.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.