Planning Guide Report

Budget Planning Guide 2025: Revenue Operations

Strengthen The Operational Underpinnings Of Growth

August 1st, 2024
Ross Graber, VP, Principal Analyst
Ross Graber VP, Principal Analyst
Vicki Brown, VP, Principal Analyst
Vicki Brown VP, Principal Analyst
Laura Cross, VP, Principal Analyst
Laura Cross VP, Principal Analyst
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst
Robert Munoz, VP, Principal Analyst
Robert Munoz VP, Principal Analyst
With contributors:
Cristina De Martini , Brett Kahnke , Simon Daniels , Anthony McPartlin , Jerry Zhao , Tyler Orleans , Ellen Lind

Summary

Despite anticipating tighter spending for 2025, B2B organizations must depend on their go-to-market functions to overcome external forces weighing on customers, markets, and the larger economy to fuel growth. Revenue operations teams must act as a driving force to overcome a fraught business environment by creating better budgetary leverage, securing strategic and operational alignment, and ensuring customer value sits at the heart of all the organization does. In this report, we outline the key investments, divestments, and areas of experimentation revenue operations leaders must consider for 2025 to help the business deliver superior performance.

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