Best Practice Report

Caution! Shiny Objects Can Blind You

Introducing CaDI, A Tool For Making Smarter Bets On Emerging Technology

September 7th, 2023
Julie Ask, null
Julie Ask
With contributors:
Matthew Guarini , Anna Synakh , Ian McPherson


The pressure to exploit emerging technology is accelerating, but you cannot afford to get distracted by shiny objects. Too often, firms struggle to understand what to invest in now, what may come later, and what will not work out. In this report, we introduce the CaDI analysis framework to help you better answer the question, “When will this emerging technology be ready?” We provide examples of immediate opportunities you should pursue in conversational AI and TuringBots. Finally, we examine the metaverse, quantum computing, and Web3 through the CaDI framework to show you how to avoid wasting time with technologies that are not ready for prime time.

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