How To Report

Crafting A Product Retirement Communications Plan

January 1st, 2018

Summary

During the Monitor stage of the Forrester Product Marketing and Management Model, product managers decide whether to grow, maintain, or sunset a product. A product sunset team, led by product management and including representatives from product marketing, corporate communications, product development, operations, purchasing, sales enablement, and customer service, should create a sunset plan, migration path, business case and communications plan. In this report, we describe the key elements of a product retirement communications plan, including key audiences, messages, and timeline.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.