Investments in customer data platforms (CDPs) continue to be a priority for both B2C and B2B marketing organizations. The complex array of CDP use cases — spanning data management, customer and buyer insights, and orchestration — demands specificity and long-term planning to effectively adopt and benefit from the technology. This interactive template equips B2C and B2B marketers with a list of CDP use cases to map both their current-state needs and future-state prioritization.