Summary
Forrester developed the Government Trust Imperative Score (GTIS) to assess the level of trust people have in the institution of government on three levels: national, regional, and municipal. Why does this matter? While trust drives behaviors like compliance, uptake, support, and forgiveness, most government organizations assume that trust is a political concept; they don’t know what drives it, what its benefits are, or how to measure it. Forrester’s GTIS offers insights into the relationship between trust and mission-critical behaviors to help government organizations earn and retain trust with the people they serve.
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