Data Overview Report

Key Consumer And Citizen Insights For Improving Trust In Australia In 2022

November 17th, 2022
Jinan Budge, VP, Principal Analyst
Jinan Budge VP, Principal Analyst
Sam Higgins, Principal Analyst
Sam Higgins Principal Analyst
Riccardo Pasto, Principal Analyst
Riccardo Pasto Principal Analyst
Zhi-Ying Barry, Principal Analyst
Zhi-Ying Barry Principal Analyst
With contributors:
Stephanie Balaouras , Tom Mouhsian , Michael Barnes , Aidan Riga , Janis Teo , Bill Nagel

Trust perceptions vary by industry, as each occupies a unique role in people’s lives. We examined how the Australians’ trust differs among five industry types: companies that sell products that people use commonly and frequently; providers of consumer technology; providers of luxury goods; providers of primary banking services; and the government. Each industry has a unique trust blueprint based on the levers of trust that its customers deem important.

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