Data Overview Report

Key Consumer And Citizen Insights For Improving Trust In Australia In 2022

November 17th, 2022
With contributors:
Stephanie Balaouras , Tom Mouhsian , Michael Barnes , Aidan Riga , Janis Teo , Bill Nagel

Trust perceptions vary by industry, as each occupies a unique role in people’s lives. We examined how the Australians’ trust differs among five industry types: companies that sell products that people use commonly and frequently; providers of consumer technology; providers of luxury goods; providers of primary banking services; and the government. Each industry has a unique trust blueprint based on the levers of trust that its customers deem important.

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