Retailers and brands can use this research to determine the impact of the Q3 2020 Facebook and Instagram ad boycott on brands’ revenue. The Facebook and Instagram social ad boycott did not have a noticeable negative impact on the quarterly revenues of 43 publicly traded retailers and brands.
Revenue gains for large public companies may disguise elements affecting companies of all sizes.
For more information about how to get your social strategy right, read It’s OK To Break Up With Social Media or schedule an inquiry.