Trends Report

On The Surface, Boycotting Social Ads Did Not Hurt Fortune 100 Companies’ Revenues In Q3 2020

February 2nd, 2021
With contributors:

Summary

Retailers and brands can use this research to determine the impact of the Q3 2020 Facebook and Instagram ad boycott on brands’ revenue. The Facebook and Instagram social ad boycott did not have a noticeable negative impact on the quarterly revenues of 43 publicly traded retailers and brands. Revenue gains for large public companies may disguise elements affecting companies of all sizes. For more information about how to get your social strategy right, read It’s OK To Break Up With Social Media or schedule an inquiry.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.