Planning Guide Report

Planning Guide 2024: Digital Business And Strategy

Invest In Skills And Innovation, Reduce Legacy Tech And Services Spend, Experiment Judiciously

August 1st, 2023
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
Julie Ask, null
Julie Ask
Jacob Morgan, null
Jacob Morgan
With contributors:
Oliwia Berdak , Ian Jacobs , Melissa Parrish , Delilah Gonzalez , Jen Barton

Summary

Digital budgets in 2024 will continue to hold up: 77% of US technology decision-makers who work in digital or digital strategy expect their firm’s budget for consumer-facing digital products and services to increase in the next 12 months, according to Forrester’s Budget Planning Survey 2023. This report helps digital leaders determine where to focus their 2024 investments, where they should scale back — and where they should experiment.

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