Planning Guide Report

Planning Guide 2024: Digital Business And Strategy

Invest In Skills And Innovation, Reduce Legacy Tech And Services Spend, Experiment Judiciously

Julie Ask
Jacob Morgan
 and  five contributors
Aug 01, 2023

Summary

Digital budgets in 2024 will continue to hold up: 77% of US technology decision-makers who work in digital or digital strategy expect their firm’s budget for consumer-facing digital products and services to increase in the next 12 months, according to Forrester’s Budget Planning Survey 2023. This report helps digital leaders determine where to focus their 2024 investments, where they should scale back — and where they should experiment.

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