Predictions Report

Retail Predictions 2020: Brands Must Navigate Rough Social And Economic Waters Ahead

November 19th, 2019

Summary

Fifty-four percent of US online adults believe companies should improve local communities. Due to shifting expectations, we expect retailers will take active positions on their broader role in society. Retailers will find lucrative new revenue streams in health and wellness.
In 2020 and beyond, some retailers and brands will divest themselves of their tech acquisitions. Few retailers will proactively diversify their supply chains. Smart investments are needed in digital supply chain technologies. The minority of savvy retailers that put data mastery in the heart of their strategy will be best positioned to weather global uncertainties ahead.

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