Summary
Agentic AI is creating a fever pitch of hype in the B2C marketing industry, even though agentic capabilities are just emerging and most B2C marketers are not in a position to adopt them yet. But developments are accelerating, and marketers must start preparing now for when agentic AI affects marketing operations and customer-facing experiences. Read this report to understand what agentic AI is; learn how it will affect marketing processes, marketing roles, and eventually marketing itself; and develop a roadmap to prepare for agentic AI and its offspring, AI agents.
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