Summary
Every role in the B2B revenue engine must be supported by specific knowledge. From sellers and customer success managers to content marketers and channel partners, each role requires specific knowledge to deliver the most successful engagement with buyers to support them along their journey. The Forrester Knowledge Enablement Model is a five-step approach that guides B2B organizations to identify the right roles to enable with knowledge, and then build and deliver that knowledge. This toolkit includes research, tools, and templates that help portfolio marketers apply the knowledge enablement process.
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