Trend Report

The Future Of Buying Requires Rapid And Repeated Business Reinvention

September 22nd, 2021
With contributors:


This report outlines the past, present, and future of B2C buying, including a select set of technologies that are key to this rapid and continual evolution.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.