Trends Report

The Future Of Buying Requires Rapid And Repeated Business Reinvention

September 22nd, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Anjali Lai, null
Anjali Lai
With contributors:
Fiona Swerdlow , David Truog , Melissa Parrish , Taylor Hansen

Summary

The future of buying continues to evolve rapidly: Brands and marketplaces are increasingly on a collision course; product experiences — not just the products themselves — are starting to drive demand; privacy and stakeholder capitalism are important to consumers; and the savviest businesses are actively grappling with how to continuously reinvent themselves in the search for continued relevance and growth. This report outlines the past, present, and future of B2C buying, including a select set of technologies that are key to this rapid and continual evolution.

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